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Campaign Overview

4-Day Campaign Generated $206,400 in Fan Value

How 300 Entertainment used Recoup's AI to drive massive fan engagement through Megan Thee Stallion's BOA Game campaign.

$206,400

Email Value

Generated in 4 days

97,133

Fan Data Points

For targeted marketing

6,450

Super Fans

High-value supporters

The Challenge

300 Entertainment needed a way to:

  • Convert social media followers into actionable fan data
  • Identify and engage super fans for targeted marketing
  • Drive measurable ROI from fan engagement

The Recoup Solution

AI-Powered Fan Engagement

Custom game mechanics that capture fan data while providing entertainment value

Real-Time Analytics

Continuous optimization based on fan behavior and engagement patterns

Automated Growth

24/7 fan acquisition and engagement optimization

Campaign Results

12,003

Game Plays

Active fan engagement through gamification

9,229

New Spotify Followers

Direct platform growth

9,213

Playlists Created

Organic music promotion

4-Day Campaign Timeline

Day 1Campaign Launch

Launched BOA Game campaign with AI-powered targeting

32,044 fan data points collected4,001 game plays
Day 2Early Results

AI optimization kicked in based on Day 1 data

Email value: $82,5602,150 super fans identified
Day 3Peak Performance

Campaign reached maximum efficiency

3,100 playlists created3,076 Spotify followers gained
Day 4Campaign Success

Exceeded all target metrics

Total value: $206,4006,450 super fans identified

Ready to Transform Your Fan Engagement?

Join 300 Entertainment and other major labels using Recoup's AI to drive measurable results.