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Campaign Overview

4-Day Campaign Generated $196,607 in Fan Value

How Atlantic Records used Recoup's AI to drive record-breaking ROI through A Boogie's Better Off Alone Game campaign.

$196,607

Email Value

Generated in 4 days

+1053%

Campaign ROI

Record-breaking return

110,286

Fan Data Points

For targeted marketing

The Challenge

Atlantic Records needed a way to:

  • Drive fan engagement for A Boogie's new release
  • Capture valuable fan data for future marketing
  • Maximize ROI from the campaign investment

The Recoup Solution

AI-Powered Fan Engagement

Custom game mechanics that capture fan data while providing entertainment value

Real-Time Analytics

Continuous optimization based on fan behavior and engagement patterns

Automated Growth

24/7 fan acquisition and engagement optimization

Campaign Results

12,450

Game Plays

Active fan engagement through gamification

9,892

New Spotify Followers

Direct platform growth

8,213

Playlists Created

Organic music promotion

4-Day Campaign Timeline

Day 1Campaign Launch

Launched Better Off Alone Game with AI-powered targeting

42,044 fan data points collected4,450 game plays
Day 2Early Results

AI optimization kicked in based on Day 1 data

Email value: $98,3033,150 super fans identified
Day 3Peak Performance

Campaign reached maximum efficiency

4,100 playlists created4,946 Spotify followers gained
Day 4Campaign Success

Exceeded all target metrics

Total value: $196,607ROI: +1053%

Ready to Transform Your Fan Engagement?

Join Atlantic Records and other major labels using Recoup's AI to drive measurable results.