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Campaign Overview

Emerging Artist Campaign Generated $30,030 in Value

How Atlantic Records used Recoup's AI to drive significant fan engagement for emerging artist Luh Tyler.

$30,030

Email Value

Generated in 4 days

+200%

Campaign ROI

Above target goals

53,011

Fan Data Points

For targeted marketing

The Challenge

Atlantic Records needed a way to:

  • Build momentum for an emerging artist
  • Create a strong initial fan base
  • Maximize early-stage marketing ROI

The Recoup Solution

AI-Powered Fan Engagement

Custom game mechanics that capture fan data while providing entertainment value

Real-Time Analytics

Continuous optimization based on fan behavior and engagement patterns

Automated Growth

24/7 fan acquisition and engagement optimization

Campaign Results

8,450

Game Plays

Active fan engagement through gamification

5,129

New Spotify Followers

Direct platform growth

4,892

Playlists Created

Organic music promotion

4-Day Campaign Timeline

Day 1Campaign Launch

Launched fan engagement campaign with AI-powered targeting

22,044 fan data points collected3,001 game plays
Day 2Early Results

AI optimization kicked in based on Day 1 data

Email value: $12,5601,850 super fans identified
Day 3Peak Performance

Campaign reached maximum efficiency

2,100 playlists created2,076 Spotify followers gained
Day 4Campaign Success

Exceeded all target metrics

Total value: $30,030ROI: +200%

Ready to Transform Your Fan Engagement?

Join Atlantic Records and other major labels using Recoup's AI to drive measurable results.